Education Digital Growth – MAAC Ranchi

Initial Challenge

MAAC Ranchi wanted to reach more students actively looking for career-focused courses in Animation, VFX, Gaming and Design. The key challenge was to generate relevant student enquiries while also improving the institute’s visibility when people searched for related courses on Google.

The goal was clear — reach the right students, generate genuine enquiries and make MAAC Ranchi easier to discover online.

Project Objectives

Our objective was to build a stronger student acquisition journey for MAAC Ranchi — generate relevant leads through Meta Ads, improve search visibility through Google Ads, and support both channels with a professional website where students could explore courses and submit enquiries.

Research and Strategy

We created a multi-channel strategy instead of depending on a single advertising platform.

Meta Ads were used to reach students based on location, interests and course preferences and generate direct enquiries.
Google Ads focused on students already searching for animation, VFX, gaming and related courses, helping MAAC Ranchi appear prominently for relevant searches.
The website supported both campaigns by giving students clear course information and an easy way to enquire.

Work Completed

• Meta Ads for student lead generation
• Google Search Ads for relevant course searches
• Website Design & Development
• Course-focused landing pages
• Lead enquiry forms
• Campaign creatives
• Audience targeting and retargeting
• Regular campaign monitoring and optimization

Process

We followed a connected digital approach for MAAC Ranchi, combining Meta Ads, Google Ads and website development.
Meta Ads were used to reach potential students and generate course enquiries, while Google Ads helped MAAC Ranchi appear in relevant searches when students were actively looking for Animation, VFX, Gaming and Design courses.
At the same time, the website was developed and optimized to provide clear course information and an easy enquiry journey. Campaign performance was regularly monitored and creatives, targeting and ads were improved based on audience response.

Results

The combined strategy delivered a positive improvement in MAAC Ranchi’s digital presence and student enquiry journey.
Meta Ads helped generate a consistent flow of student enquiries, while Google Ads increased visibility among people actively searching for relevant courses in Ranchi.
With the website supporting both advertising channels, interested students could move smoothly from discovering MAAC Ranchi to exploring courses and submitting an enquiry.
Overall, the campaign helped create a more structured and reliable digital channel for student acquisition.

Key Lessons

For education marketing, visibility and lead generation work best together. Meta Ads helped us reach potential students, Google Ads captured high-intent searches, and the website gave those students the information and trust they needed before making an enquiry.
The strongest results came from connecting all three channels rather than treating them separately.

Client Testimonial

⭐⭐⭐⭐⭐ 5.0

“One Pixel Production has been a reliable digital partner for us. Their support with Meta Ads, Google Ads and website development helped us reach more students and build a stronger online presence. The team is responsive, creative and easy to work with.”

MAAC Ranchi
Circular Road, Lalpur, Ranchi, Jharkhand